MI MAKEUP ARTIST GROWTH DAY

THE DAY DESIGNED TO TAKE YOUR MAKEUP BUSINESS TO THE NEXT LEVEL.

Sunday 15th November 2026 | 10am–4.30pm | MI Makeup Academy | South Yorkshire

A full-day, intimate experience for makeup artists who are ready to stop guessing, start growing and build a makeup business they’re genuinely proud of.

LIMITED TO JUST 5 MAKEUP ARTISTS

Book Your Place

YOU CAN BE AN AMAZING MAKEUP ARTIST AND STILL STRUGGLE TO GET CLIENTS.

Maybe you’ve invested in your kit.
Maybe you’ve taken courses.
Maybe you know how to do makeup, but you’re struggling to turn your skills into a consistent, successful business.
You’re posting but not getting enquiries.
You’re unsure what content to create.
Your Instagram doesn’t really represent how talented you are.
You’re not sure how to price yourself.
Or you simply feel like you’re doing everything but not actually moving forward.

That’s exactly why we have created the MI Makeup Artist Growth Day.

This isn't another day of learning how to apply makeup.

It’s a day dedicated to YOU, your artistry, your brand and your business.

Book Your Place

WHAT WE’LL COVER

Your makeup business should look and feel like you.
We’ll look at your current brand and work through how to create a clear identity that attracts the right clients.
We’ll cover:
- Finding your niche
- Defining your ideal client
- Your brand identity
- Positioning yourself as an artist
- Creating a professional Instagram presence
- How to stand out in a saturated industry
You don't need to post more.
You need to post with purpose.
I'll show you how to create content that builds authority, attracts your ideal clients and makes people want to book with you.
We’ll cover:
- What you should actually be posting
- Reels that attract clients
- Educational vs. entertaining content
- Creating content from your makeup work
- Hooks & storytelling
- Building authority online
- Turning followers into enquiries
This is where we put everything into practice.
Bring your phone — because you're going home with CONTENT.
We’ll create a selection of content throughout the day that you can use across your social platforms.
You’ll learn how to:
- Film professional-looking makeup content
- Get better angles & shots
- Create reels efficiently
- Capture your artistry
- Repurpose one piece of content in multiple ways
- Make your content look more premium
No more leaving a makeup day with one photo and nothing to post.
Of course, we’re still makeup artists, so we’re going to create.
You’ll recreate a full makeup look with guidance from me throughout the process.
This is your opportunity to watch how I approach a look, ask questions and receive personalised feedback on your own artistry.
We’ll focus on:
- Technique
- Skin preparation
- Product placement
- Blending
- Working efficiently
- Creating a polished, professional finish
- Building confidence in your own artistry
This isn't about copying me.
It’s about understanding why I do what I do, so you can develop your own artistry.
Having great makeup skills is only one part of running a successful makeup business.
We’ll break down how to actually get people through the door.
We’ll discuss:
- Attracting your ideal clients
- Creating demand for your services
- Turning followers into bookings
- Building trust online
- Word of mouth & referrals
- Collaborations
- How to promote your services without feeling salesy
- Creating a customer journey that makes people want to book
This is where we make it personal.
We’ll look at YOUR business and identify what's currently holding you back.
You'll work through:
YOUR GOALS
Where do you actually want your makeup business to be?
YOUR BLOCKERS
What's stopping you from getting there?
YOUR ACTION PLAN
What are you going to do next?
You won't leave with a notebook full of information and no idea what to do with it.
You'll leave with a clear plan.

WHAT MAKES THIS DAY DIFFERENT?

I have spent over a decade working in the beauty industry. I've worked with thousands of clients, taught makeup artists, worked with brides and bridal parties, created content for major beauty brands and built my own makeup education business from the ground up. I've experienced the industry from almost every angle. And now I'm putting all of that experience into one day.

This isn't a generic business workshop.

It isn't a huge classroom where you're one of 30 people.

And it isn't just another makeup course.

IT'S PERSONAL.

There are ONLY 5 PLACES available so that I can give every artist individual attention, feedback and support throughout the day.

YOUR DAY

10:00AM

WELCOME & BUSINESS BREAKDOWN

Coffee, introductions & getting clear on where you are now.

10:30AM

BRANDING + POSITIONING

Let's build a brand people remember.

11:30AM

SOCIAL MEDIA + CONTENT

Learn what to post, why you're posting it & how to turn content into clients.

12:30PM

LUNCH + NETWORKING

Time to eat, chat & connect with the other artists.

1:15PM

MAKEUP MASTERCLASS

Put your artistry into practice.

2:45PM

CONTENT CREATION

Let's create content you can actually use.

3:30PM

YOUR BUSINESS + ACTION PLAN

Personal feedback, goals & your next steps.

4:30PM

FINISH

Leave feeling clearer, more confident & ready to grow.

Timings may vary slightly throughout the day.

Book Now

✔ Full-day in-person experience
✔ Small group of just 5 artists
✔ Branding & marketing workshop
✔ Social media strategy
✔ Instagram audit & feedback
✔ Content creation training
✔ Hands-on makeup masterclass
✔ Personalised business guidance
✔ Goal setting & action planning
✔ Growth Day workbook
✔ Content filming throughout the day
✔ Lunch & refreshments
✔ Time to network with other makeup artists
The MI Makeup Artist Growth Day is perfect if you are:
A NEW MAKEUP ARTIST
You've qualified and you're ready to start building your business properly.
AN EXPERIENCED ARTIST
You've been doing makeup for a while but feel like your business has plateaued.
A MAKEUP ARTIST WHO WANTS MORE CLIENTS
You know you're good at what you do — you just don't know how to get more people booking you.
A CONTENT-CONFUSED ARTIST
You're constantly wondering what to post, how to film it and whether anyone is even watching.
AN ARTIST READY TO TAKE IT SERIOUSLY
You're ready to invest in yourself and build a business rather than treating makeup as a hobby.
- You want more makeup clients
- You want to grow your Instagram
- You want your brand to look more professional
- You want to create better content
- You want more confidence in your artistry
- You want to understand marketing
- You want a clear business direction
- You want personalised advice
- You're ready to stop second guessing yourself
You won't just leave with new makeup knowledge.
You'll leave with:
A CLEARER BRAND
You'll know who you're speaking to and what you want your business to be known for.
A CONTENT PLAN
You'll understand what content you should be creating and why.
MORE CONFIDENCE
In your makeup artistry, your business and putting yourself out there.
A BUSINESS ACTION PLAN
You'll know exactly what you need to work on next.
NEW CONTENT
You'll have content created during the day that you can take away and use.
A NETWORK
You'll spend the day surrounded by other ambitious makeup artists who are on a similar journey.

MEET YOUR MENTOR

MOLLY ILES

Makeup Artist. Educator. Business Owner.

I've spent over 12 years in the beauty industry, from working on makeup counters and with clients and brides, to working with beauty brands and building my own successful makeup academy.

I founded MI Makeup Academy in 2021 with one goal:

To help makeup artists become better artists AND better business owners.

I've made the mistakes.

I've figured out what works.

I've built the experience.

And now I'm sharing it with you.

This is everything I wish I'd known when I was building my own makeup career.

READY TO GROW?

YOUR MAKEUP BUSINESS HAS SO MUCH POTENTIAL.

You don't need to figure it all out alone.

You don't need another year of posting randomly and hoping someone books.

You need a plan.

You need direction.

And you need to start treating your makeup business like the business it has the potential to become.

Book Now

Sunday 15th November 2026

10am–4.30pm

South Yorkshire

ONLY 5 PLACES AVAILABLE

£550 PER ARTIST